Est. 2020 · Operating Worldwide

An independent practice for the rooms that serve.

The DC Group is a hospitality practice for hotels, restaurants, and food-service operators who want operator-grade discipline — fewer meetings, better outcomes, and a written plan they can execute themselves.

Begin the Conversation →

We are the hospitality practice known for asking tough questions, reading the P&L line by line, and rolling up our sleeves on the floor. We are fact-driven and action-oriented. We move operators forward — to where the numbers, the team, and the guest need them to be.

Independent. Senior-led. Operator-first. The work is scoped tightly and priced transparently, because that is how operators wished consultants worked when we sat in your chair.

Numbers that defend the work.

XV+
Years F&B Leadership
VI
Continents of Practice
II
Sides of the Table
XXIV/VII
Worldwide Availability
Covers Served

Two ways to read the practice.

By the expertise we bring, or by the room we are walking into. Most engagements live at the intersection of both.

"

Hospitality is the art and discipline of making someone feel seen — profitably. The room either runs, or it doesn't. The number either lands, or it doesn't. We help operators land both.

Denis Chernenko
Founder · The DC Group

Field notes.

All Insights →
Thought Leadership

The 2026 Global Hospitality Operating Outlook

May 28, 2026
AI & Technology

AI on the Floor — From Experimentation to Margin

April 14, 2026
F&B Strategy

Food Cost Volatility: A Three-Lever Response

March 22, 2026
Operations

The Labor Shortage Was a Wage Problem. It Still Is.

February 9, 2026
Live Demo · Built In-House

The AI Marketing Agent.

A working preview of what the practice builds for hospitality operators. Tell the agent about your venue — it drafts a platform-ready post in your tone. No sign-up, no data stored.

I. Brief the Agent
II. The Draft
Instagram · Editorial
Ready
Fill in the brief and tap Generate.
The draft appears here.
This is a public preview. The full agent integrates with your CMS, learns your brand voice, and ships content on a schedule. Book a call →
Live Demo · Operator-Grade Diagnostic

The AI Audit Agent.

A 30-second P&L health check. Enter your top-line ratios and the agent flags issues against industry benchmarks — the same first-pass diagnostic our team runs in week one of every engagement.

I. The Numbers
II. The Findings
Enter the numbers and tap Run the diagnostic.
Findings appear here.
This is a first-pass diagnostic against industry benchmarks. The real engagement layers in line-by-line P&L, floor observation, and team interviews. Book the diagnostic →

Work that moved a room.

A sample of recent engagements — sanitized to protect client confidentiality, but real in number and outcome.

Chapter I · Opening

A new restaurant in a converted warehouse.

Concept-to-launch advisory for a 120-seat independent restaurant. Business plan, menu engineering, opening hire plan, and soft-launch sequence.

Opened on budget · 38% prime cost in month three
Chapter II · Operations

A hotel F&B program bleeding margin.

One-week diagnostic on a three-outlet hotel food program. Labor model rebuild, menu re-engineering, and vendor renegotiation.

7.4 margin points reclaimed in 90 days
Chapter III · Development

An F&B program for a mixed-use build.

Strategic F&B programming for a 240-room hotel with retail podium. Outlet mix, capacity modeling, capital budget, and operator partner shortlist.

Underwriting model accepted by lender · Q2 2027 open

In the press.

All Press →
May 2026
Quoted in Restaurants Canada on independent operator margin recovery
April 2026
Panel: AI in Hospitality — Canadian Hotel Investment Conference
March 2026
Featured in Hotelier on F&B program design for mixed-use builds
February 2026
Op-ed in The Globe and Mail: the real labor cost equation

Five chapters, one engagement.

I.
Day 0 · Free

Discovery Call

A free thirty-minute conversation. Understand the room, the numbers, the question.

II.
Within 48 hrs

Written Scope

One page. Deliverables, timeline, fixed fee. You sign only if the work fits.

III.
~1 Week

The Diagnostic

On-site or remote. P&L review, floor observation, team interviews, systems audit.

IV.
Week 2

Findings & Roadmap

Written report, prioritized recommendations, and a leadership presentation.

V.
As scoped

Implementation Support

Weekly check-ins through execution. We leave when the room runs without us.

Questions, answered.

What does an engagement typically cost?
Engagements are scoped to the question. A focused one-week diagnostic typically falls in the low four figures. New-restaurant openings run higher and are quoted as a fixed fee with milestone payments. Every quote is in writing after the complimentary consultation. No surprises.
Where do you actually work?
Worldwide. The practice has operated across six continents and travels for engagements where on-site presence earns its keep. Site visits are scoped into the quote; diagnostics, modeling, vendor negotiation, and training run remotely with weekly video check-ins across time zones.
Hotels, restaurants, or both?
Both — and the F&B programs that live inside hotels. Director-level F&B leadership across multi-property hotel portfolios, GM-level work at the venue. If the room serves food and drink, we can likely help.
What does the AI advisory actually involve?
Every AI engagement opens with a tech-stack audit and an ROI-sequenced roadmap — so you implement the tools that earn their keep first. Then: vendor selection, implementation oversight, team training, and measurement. We do not resell software. We advise independently on what fits, and what doesn't.
What kind of operator is not a fit?
Operators looking for a rubber-stamp on a decision they have already made, or a permanent fractional executive role. The practice is built for owners who want an outside perspective, faster decisions, and a written plan they can execute themselves — not a consultant on retainer indefinitely.
Is the consultation really free?
Yes. Thirty minutes, phone or video, no card required, no obligation. The goal is to understand whether the work is a fit on both sides, and to leave you with a clearer picture either way.

Tell us about the room you are running.

Bring the question — opening, turnaround, development, AI strategy, or simply a feeling that something is off. We will sketch the shape of the engagement together.

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